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Medical Technology

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Medical Technology Start Ups

Did 23andMe Hire a John Sculley?

Two issues here. 23andme’s marketing strategy changed dramatically in the recent past. It became “in your face” in a retail consumer manner, morphing quickly from a more subtle place.  Genetic testing was more mainstream now than even a year…

Medical Technology Start Ups

Theranos Responds

Happy to get the facts, Theranos, and here they are. Thanks for this… Dear Ann, Thank you so much for your continued interest in Theranos. We saw your blog post from today, “If Theranos can do this, why not…